ADVERTISEMENTS
ADVERTISEMENTS Section B - Question 5 - 10 marks Choice of: Music video, Magazine, Advertisements Section B - Question 6 - Analyse unseen text. Could be an advertisement. You could be asked to compare it to one of the set texts. The set texts: ___________________________________________________________________________________ What are the different purposes of advertising? Commercial and mainstream (consumer) Create brand identity Promote positive associations with the brand Differentiate the brand from other brands Reassure existing users Persuade new users Charity Raise awareness of charity Build brand image and create positive associations Reassure existing supporters Persuade new supporters to donate ___________________________________________________________________________________ Genre- AIDA model Summary of desired effect: Attention- use of language Interest- issues the reader could face Desire- to be helped or help Action- buy/donate ______________________________________...
