Media Studies

AUDIENCES TARGET AUDIENCES The target audience is the intended audience of publication, advertising or other message in the media. Media producers use the target audience as a guideline to shape their advertisement so that it attracts a certain group of people. This means that their products will most likely become increasingly popular if directed towards the correct audience, because these are the people that the producers believe will purchase the product.  However, certain things may have a dual audience. A dual audience is where the target audience is aimed at two groups of people, rather than one singular group. For example, 'Stranger Things' may be considered to have a dual audience- teenagers and people who are nostalgic for the 80's. This means that stranger things may have become so popular due to the fact that more people are targeted to watch it. Nostalgia is known to be the emotion that people will spend the most money on. This is also seen through 'Disney...

ADVERTISING Advertising - the process of making a product known/liked and trusted by the market Marketing - covers all aspects of getting your product to the market- the research into your audience, branding knowledge, pricing etc. Advertising is just one of several components of marketing. Things that make an advert memorable: comedy, catchy theme tune, celebrities ___________________________________________________________________________________ In 2019, the gross value added (GVA) amount generated by the UK advertising industry was £17.9 billion, the UK print advertising spend was £1.4 billion and the UK digital advertising spend was £16.5 billion. Common themes throughout female beauty products: - Glowing skin - Conventionally attractive women - Exaggerated language - Enlarged products - White teeth- clean - Obvious branding - Attractive verbs - Hyper-reality of the models - Z pattern - Reviews and statistics - Dramatic lighting - Celebrities Common themes throughout male hy...