Media Studies

 INDUSTRY NETFLIX LUPIN AND STRANGER THINGS How do Lupin and Stranger Things show the development of Netflix from 2016 to 2021?: Both focus on original content.  One very US-focused with an assumed international audience One very French but with global elements Ways Netflix has developed: Password sharing crackdown Ad-tier introduced Increased spending on original content  Lupin was released in January 2021 during the global pandemic when demand for home entertainment was high. the crime-thriller genre of the show offered escapism which was a distraction from the monotony of lockdown.  The drama's success in English-speaking countries, such as the USA, was partly due to it being immediately available in a dubbed version which would automatically play in English if the audience member was detected to be in an English-speaking country. Bela Bejaria, head of global TV at Netflix, suggests viewing of non-English language programs by Netflix's American subscribers increas...

  PAUL GILROY Ethnicity and post-colonialism Post-colonialism- the world after the colonies have gone Talks about the scattering of African culture after the colonies (African diaspora) Slave trade led to African culture being scattered over the world due to them being transported and sold- transatlantic culture Britain and France have not yet come to terms with the fact that they are sulking empires- post-colonial melancholia 'Us and them' approach to the world- "You seen me but you didn't really look". " Everyone's on top while we're on the bottom" Inbuilt white superiority in western culture Media can either reinforce racist narratives, or challenge them Applying Paul Gilroy to Lupin:   Babakar Diop                Assane Diop            Raoul Diop "Is it true that black people cant swim?" The black janitor goes unnoticed Assumptions of Babakar stealing the necklace from the Pellegrini When Babakar goes t...

 ADVERTISING RECAP THE PERSONAL CARE INDUSTRY Macro The personal care industry is worth $520 billion, with projections of this rising to $900 billion by 2030. Dove is present in 150/195 countries Dove was established in 1950 Dove distinguishes itself by promoting 'real beauty', a campaign that was launched in 2004 bucking the traditional stereotypes of beauty pedaled by the media. 2017 focus: Real Moms campaign to celebrate the uniqueness of motherhood. Above the line marketing- billboards, physical adverts Below the line marketing- social media posts Unilever owns Dove What were Dove's objectives? Product competitiveness- Compete in a market dominates by Johnson & Johnson baby products Empowerment- Empower mothers by uniting them in shared experiences Representation- Feature 'real people' to reflect the target audience# Challenging perfection- Showing the uniqueness of motherhood Media Language Shot type- wide shot with deep focus places the audience in the...