BBC AND THE RADIO 1 BREAKFAST SHOW
BBC RADIO 1
British Broadcasting Corporation
Paper 2 section A
15 marks- 25 mins
- 15-29 year old target audience
- No adverts
- 8.5 million subscribers on the BBC radio 1 Youtube channel.
BBC radio 1 is funded by the audience, and produced by the BBC which is a public service broadcaster. It is not about making profit - any profit made is re-invested back into the company.
During Covid, BBC broadcasted Boris Johnson's speech.
BBC MISSION STATEMENT
'The mission of the BBC is to act in the public interest, serving all audiences through the provision of impartial, high quality and distinctive output services which inform, educate, and entertain'.
- Lord John Reith, former BBC Director General
- Reithian Values
Impartial- no bias
November 2025- Director General Tim Davie resigns after they edited together two clips from Trump's speech to make it sound like Trump said something else. Trump is threatening to sue the BBC £759 million.
In Trump's speech in Washington DC on 6 January 2021, he said: "We're going to walk down to the Capitol, and we're going to cheer on our brave senators and congressmen and women."
However, in the Panorama edit he was shown saying: "We're going to walk down to the Capitol... and I'll be there with you. And we fight. We fight like hell."
The two sections that were stitched together were originally more than 50 minutes apart.
Trump speech edited together - Google Search
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86% of the UK adult (15+) population listen to the radio each week
The total average of weekly hours listened to of the radio is 1.026 billion hours
RAJAR- Radio and joint audience research
What is keeping radio alive?
- Commuting to work
- Older generations
- Competitions
- Local buzz
- Businesses
- Cars
- TV is not controlled by the government, and is paid for by us via the TV license fee that we pay each year (£169). If you are not paying for a TV license, you could risk being fined and taken to court.
- 57 radio stations
- 9 TV channels
- BBC online
- iPlayer and Red Button
- BBC world service
- S4C (Welsh public service broadcaster)
- Local TV
- Broadband infrastructure roll-out
- The BBC has to provide content for everyone in the country
- It does this by diversifying into channels: BBC1, BBC2, BBC3, BBC4, R1, R2, R3, R4, R5Live, R6Music, CBeebies, CBBC, Bitesize, etc.
- It also has diverse content on some channels e.g: Strictly, MOTD, Newsnight, Eastenders, all on BBC1, which are all for an older audience but with different tastes and interests.
- Nick Grimshaw
- Greg James
- Chris Moyles
- Chris Evans
- Hosted 24 September 2012-9 August 2018 (5 years, 319 days)
- Cool personality, talked about parties
- First song was by Jay-Z
- Hosted 20 August 2018- Present
- Has a different personality to the other presenters- let the audience choose his first song (Levels by Avicii)
- Section of the show: sit down & stand up, unpopular opinion, will they pick up?, kids ask
- Guests such as Addison Raye, Glenn Powell, Dwayne Johnson, Addison Rae, Cynthia Erivo
- 39 years old
- Hosted 5 January 2004-14 September 2012 (8 years, 253 days)
- Personality is slightly rude
- Cool Britain music (Oasis, Kasabian)
- Funny personality, comedic
- Blur and Pulp style music
- Audience interaction
- Great presenter
- Interaction away from radio- Youtube, social media, web 2.0, etc.
- No adverts
- Interesting guests - huge A-Listers
- Able to specialise for an age-niche audience
- Able to champion new British music, without worrying about it being unpopular
- Clear restrictions in place due to the BBC being a PSB
- Often 'safe' and can be slow to change with no pressure from shareholders or advertisers
- Care less about being popular than commercial stations which are more populist
- Limited spending power as have to justify spending our money
- In its annual report, Ofcom said people in lower socio-economic groups are less engaged and less satisfied with the BBC.
- Eight out of 10 people aged 16 and over in the UK consume some BBC content each week.
- The BBC continues to struggle to deliver for all audiences
- The BBC has begun to take action to improve how it handles complaints and audience perceptions of impartiality
- Ofcom is to gain more powers over BBC online services, including the BBC News website, as part of a series of changes unveiled by the government.
- Under the plans, the media regulator will be able to take enforcement action if articles don't meet relevant broadcast standards.
- impartial news and information
- educative
- high quality, distinctive programmes
- reflecting, representing, and serving all communities across Britan
- supporting creative industries
- reflecting the uk and its values to the world
- BBC Breakfast is generally held to the BBC’s editorial standards of impartiality, with specific, high-profile instances highlighting both the strict application and the complex, evolving nature of these standards:
- The BBC Breakfast show and its associated morning slots have incorporated educational elements throughout their history, most notably through specialized children's programming, curriculum support, and, during the COVID-19 pandemic, as a direct aid for homeschooling.
- BBC Breakfast has maintained a reputation for high-quality, distinctive programming through a mixture of pioneering live television, hard-hitting journalism, and, more recently, BAFTA-winning, in-depth investigative reporting.
- Throughout its 46-year history, the programme has evolved from its initial magazine-style format to a more news-driven, yet community-focused, show.
- BBC Breakfast has supported the creative industries primarily by acting as a high-profile anchor for regional production growth and by showcasing emerging creative talent, particularly since its 2012 relocation to MediaCityUK in Salford.
- BBC Breakfast has reflected the UK and its values throughout its history by acting as a "communal space" for the nation, transitioning from a light-hearted magazine show into a trusted, news-driven, and diverse program. Launching in 1983 as Europe’s first national breakfast service, the show has consistently integrated into British life by blending hard news with community stories, national events, and cultural staples.
PLAYLISTS
- Whats going to be played on daytime radio 1 is decided by a committee
- Choices are partly guided by whats already popular with young people online; many older artists are not included as the network is trying to keep an under 30 audience
- PSB's are free from the pressure of ratings driven advertising revenue, but need to compere for listeners to show that they are still relevant
- Some commercial radio stations say BBC has an unfair advantage and this is stunting growth in the radio market
- The BBC can cross promote across all of its media platforms to address falling listening figures
- The BBC can continue to invest in content even though listeners are falling as it doesn't depend on ratings for revenue
- BBC radio 1 core target audience of 15-29 year old's are digital natives who are listening to less and less radio
- According to RAJAR audience figures, the numbers of 15-29's reached by radio has fallen by nearly 15% in a decade. Nick Grimshaw recorded the lowest listening figures for BBC radio 1's breakfast show since records began
- Regarded as a high-quality, trusted service broadcaster because of its commitment to accurate news
- Provides educational and cultural content
- Diverse content range - from high budget drama and documentaries to children's shows
- Has a global reach and audience
- Nearly a century of operation- has a long standing reputation for quality broadcasting
- Licence fees are unclear
- BBC's system for prosecuting non-licence fee payments is discriminatory
- TV licence is outdated, and people don't pay (public trust has declined)
- Frequently accused of being biased- left wing
- Competition - GB news outperform the BBC
- Refer to the BBC radio 1 breakfast show to support your answer
- You must also refer to political and economic contexts
Radio 1 lost almost two million listeners over the same period, with 31.3 million now tuning in. Amanda Holden and Jamie Theakston’s breakfast show on Heart also overtook Greg James’ Radio 1 show.
According to audience polls by Rajar, 3.99 million listeners chose Holden and Theakston over 3.92 million for Greg.
Greg’s figure is boosted to 4.3m if listeners aged 10-15 are included, something commercial stations don’t record.
Privatise Radio 1 (for £200 million)
The BBC's flagship music stations Radio 1 and Radio 2 should be privatised because their public service role is minimal, a report by Media Think Tank said today. More than £500 million could be raised by selling off the channels to the private sector. The UK radio market is currently suffering from 'stunted growth' because the stations have an unfair competitive advantage. Both stations have come under the spotlight recently after leaks claimed to reveal the salaries being earned by the station's top presenters. Greg James is suspected to earn £394k per year.
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